Privacy policy

Privacy Policy

Last updated: January 20, 2026

The Serum Project operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide you, the customer, with a curated shopping experience. The Serum Project is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using our Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.

By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

“Personal information” refers to information that identifies or can reasonably be linked to you. It does not include anonymized or de-identified data.

Depending on how you interact with our Services and as permitted by law, we may collect the following:

  • Contact Information: Name, billing address, shipping address, phone number, email address

  • Financial Information: Payment method details, transaction confirmations (processed securely by payment providers)

  • Account Information: Username, password, preferences, and settings

  • Transaction Information: Products viewed, added to cart, purchased, returned, or exchanged

  • Communications: Messages sent to us via email, WhatsApp, or customer support

  • Device Information: IP address, browser type, device identifiers

  • Usage Information: How you browse, interact with, or use our Services

Sources of Personal Information

We may collect personal information from:

  • Directly from you when you place an order, contact us, or create an account

  • Automatically through cookies and similar technologies

  • Service providers who assist us with payments, shipping, analytics, and website operations

  • Third-party partners as permitted by law

How We Use Your Personal Information

We use personal information to:

Provide & Improve Services

  • Process orders and payments

  • Fulfill deliveries and returns

  • Manage accounts and preferences

  • Improve product offerings and user experience

Marketing & Promotions

  • Send promotional emails or messages (you may unsubscribe anytime)

  • Show relevant ads or offers based on your activity

Security & Fraud Prevention

  • Detect fraudulent or unauthorized activity

  • Protect our store, customers, and systems

Communication

  • Respond to inquiries and provide customer support

Legal Compliance

  • Comply with legal obligations and enforce our policies

How We Disclose Personal Information

We may share personal information:

  • With Shopify and trusted service providers (payment processors, shipping partners, analytics tools)

  • With marketing partners for advertising purposes (subject to your rights)

  • When required by law or legal process

  • During a business transaction (such as merger or restructuring)

All third parties are required to protect your information.

Relationship with Shopify

Our store is hosted on Shopify. Shopify processes personal information to provide and improve the Services. Your information may be stored or processed outside your country.

For more information, visit:
https://privacy.shopify.com/en

Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies separately.

Children’s Privacy

Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority.

Data Security & Retention

We take reasonable measures to protect your information. However, no system is 100% secure.

We retain personal information only as long as necessary to:

  • Provide Services

  • Meet legal requirements

  • Resolve disputes

Your Rights & Choices

Depending on your location, you may have the right to:

  • Access your personal information

  • Request correction or deletion

  • Request data portability

  • Opt out of marketing communications

You can exercise these rights by contacting us.

We will not discriminate against you for exercising your rights.

International Transfers

Your information may be stored or processed outside your country. Where required, we rely on approved legal safeguards for international data transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact us:

The Serum Project
📧 Email: info@theserumproject.com
📞 Phone / WhatsApp: +92 329 6632707
📍 Address:
Main Montgomery Bazaar, Office #1010,
Faisalabad, Pakistan